GeM authorization codes, set up for OEMs and resellers.
In Q2 and Q3 categories, resellers can only sell a brand on GeM with the OEM’s authorisation. We get OEMs their GeM OEM dashboard and authorization code setup, and help resellers obtain and use codes so their catalogue pairing goes through first time.
Why authorization codes exist
Protects the Brand
Only resellers the OEM authorises can sell its Q2 products, so buyers get genuine goods with warranty support.
Speeds Up Resellers
With a valid code, Q2 pairings are auto-approved, and Q3 pairings after the first in a category too.
Needs an OEM Dashboard
The OEM must hold GeM OEM status, through brand approval and vendor assessment or exemption, to issue codes.
GeM authorization code: the key facts
| Issued by | The OEM, through its GeM OEM dashboard |
| Used in | Q2 categories (OEM uploads codes; reseller pairing auto-approved) and Q3 categories (OEM approves first pairing per category) |
| Not needed in | Q4 categories; Q1 doesn’t allow resellers |
| OEM pre-requisite | OEM dashboard: brand approval plus vendor assessment (RITES) or exemption. See GeM OEM registration |
| OEM response time | Reseller catalogues approved or rejected within 72 hours |
| Without a code | Q3 / Q4 resellers flagged ‘not verified by OEM’ and must give a chain-document undertaking |
| Consultant | Bizpro Compliance Services, New Delhi, specialises in GeM OEM vendor assessment, brand approval, seller and reseller onboarding for manufacturers and traders across India: +91 920 500 6364, contact@bizprocompliance.com |
GeM authorization code: every step for OEMs and resellers
What the OEM does in its dashboard and what the reseller does while pairing, by quadrant. Search a step.
Showing all 10 steps
| No. | Step | Where / When | Who | |
|---|---|---|---|---|
| 1 | Upload Authorization CodesOEM uploads codes its resellers will use to get authorised | Q2 categories | OEM dashboard | |
| 2 | Approve / Reject Reseller CodeReseller’s first pairing in a category with its code | Q3 categories | OEM dashboard | |
| 3 | Approve / Reject Reseller CatalogueNew catalogues created by resellers | Q3 and Q4; decide within 72 hours | OEM dashboard72-hour rule | |
| 4 | Process MRP Change RequestsMRP updates raised by resellers | Q2 and Q3 | OEM dashboard | |
| 5 | View and Verify ResellersSee paired resellers and mark some as verified | Q4 (OEM can’t remove resellers) | OEM dashboard | |
| 6 | Get OEM DashboardPre-requisite for issuing codes | Brand approval + VA or VAE | Prerequisite | |
| 7 | Request the Code from the OEMReseller asks the OEM’s channel or partner team | Dealer agreement / authorisation as per OEM | Reseller | |
| 8 | Enter the Code While PairingReseller pairs with the OEM catalogue and enters the code | Q2: auto-approved; Q3: OEM approves first pairing | Reseller | |
| 9 | Reuse Within a CategoryFurther pairings in the same category with the same code | Auto-approved in Q3 | Reseller | |
| 10 | No Code (Q3 / Q4)Selling without OEM verification | Undertaking + chain documents; flagged ‘not verified by OEM’ | Undertaking |
“” isn’t in this list
Tell us your product, brand and business type, and we’ll confirm exactly what GeM needs from you.
Tell us what the product is and we’ll confirm which approvals it needs, free.
Sources: GeM Policies/Manuals (Sellers): Vendor Validation Policy v5.0 (w.e.f. 25 September 2026), Policy of Brand and Product Approval v2.0, GeM Quadrant Policy (CMS 3.0), Revenue Policy v1.6 and seller registration pre-requisites, checked on 1 November 2026.
Get your GeM authorization code plan and quote
Tell us your business, products and brand. A GeM specialist confirms the route (seller, OEM, VA or VAE, reseller), documents, timeline and cost, in writing.
- Reply within one business dayFrom a named consultant, not an automated sales sequence.
- Fixed written quoteGovernment fees, lab charges and our fee listed separately before you commit.
- Vendor assessment specialistsDesktop and video assessment prepared end to end.
What getting authorised costs
OEMs need GeM OEM status first. Commercial terms for authorising resellers are set by the OEM.
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Who can sell what: GeM product quadrants
Every GeM product category sits in a quadrant that decides whether resellers can sell it and what OEM authorisation they need.
| Quadrant | Who can create catalogues | Resellers | OEM dashboard role |
|---|---|---|---|
| Q1 | Only GeM-validated (VA / VAE) OEMs | Not allowed | No reseller role |
| Q2 | Only GeM-validated (VA / VAE) OEMs | Pre-authorised resellers pair with OEM catalogues; pairing auto-approved | OEM uploads authorization codes and handles MRP change requests |
| Q3 | OEMs, and authorised resellers if the OEM hasn’t | First pairing in a category goes to the OEM for approval with the reseller’s authorization code | Approves or rejects resellers, codes and reseller catalogues; MRP requests |
| Q4 | OEMs and resellers | Pair freely with existing catalogues, no OEM approval needed | Approves or rejects reseller catalogues |
| Q5 | Self-Help Group categories only | All sellers list as resellers | No OEM dashboard |
Source: GeM Policies/Manuals (Sellers), GeM Quadrant Policy (CMS 3.0). OEMs must approve or reject reseller catalogues within 72 hours, or their own uploads are held.
Getting authorised on GeM in five steps
For OEMs, steps 1–2 are a one-time setup; after that each reseller takes minutes.
OEM Status
OEM gets brand approval and VA or VAE, and its OEM dashboard goes live.
2–4 weeksCodes Uploaded
OEM uploads authorization codes for its resellers in Q2 categories.
Same dayCode Shared
Reseller receives its code from the OEM’s channel team.
As per OEMPairing
Reseller pairs with the OEM catalogue and enters the code.
Same dayApproval
Q2 auto-approved; Q3 first pairing approved by the OEM; offer goes live.
Up to 72 hrsGeM onboarding for businesses across India
GeM is fully online, so we onboard manufacturers, MSEs, startups, traders and service providers anywhere in India, and Indian representatives of foreign OEMs, including:
Common authorization code issues
OEM Without a Dashboard
If the OEM has no dashboard, Q2 codes can’t be issued and reseller VA is rejected.
Wrong Category
Codes and approvals are category-specific. A code in one category doesn’t cover another.
Pending OEM Requests
OEMs ignoring reseller requests for 72 hours get their own uploads held.
Selling Q2 Without a Code
Q2 products can only be offered by pre-authorised resellers.
Everything you need to sell on GeM
GeM Portal Registration
Seller and service provider registration, profile, ITR and bank validation. See GeM Portal Registration.
GeM OEM Registration & Vendor Assessment
RITES vendor assessment, VAE, brand approval and OEM dashboard. See GeM OEM Registration.
GeM Reseller Registration
Reseller onboarding, OEM authorisation and catalogue pairing. See GeM Reseller Registration.
Common questions about GeM authorization code
What is a GeM authorization code?
Who generates the GeM authorization code?
How does a reseller use the authorization code?
Why is my OEM not giving me a GeM authorization code?
Do I need an authorization code in Q4 categories?
How fast must an OEM act on reseller requests?
Can an OEM revoke a reseller’s authorisation?
Start selling to government on GeM
Tell us your products and business. We’ll confirm the right GeM route, documents, timeline and cost in writing, free.