GeM reseller registration for traders, dealers and distributors.
Sell branded products to government buyers on GeM. We register your seller account, check each product’s quadrant, get OEM authorization codes and approvals in place, pair your offers with the right catalogues, and make sure your undertakings and chain documents stand up.
How reselling on GeM works
Register as a Seller
Same free seller registration as any business, with PAN, ITR, GST and bank details validated.
Check the Quadrant
The category’s quadrant decides whether you can sell it, and what OEM authorisation you need.
Pair and Price
Pair your offer with the OEM’s catalogue, then set your price, stock and delivery locations yourself.
GeM reseller registration: the key facts
| Who | Traders, dealers, distributors and system integrators selling other brands’ products |
| Registration | Free seller registration on GeM; caution money discontinued |
| Q1 | Resellers not allowed |
| Q2 | Pre-authorised resellers only, using an authorization code uploaded by the OEM |
| Q3 | First pairing per category approved by the OEM; unverified resellers give a chain-document undertaking |
| Q4 | Free pairing with existing catalogues |
| Vendor assessment | Optional for resellers; processed only if the OEM holds an OEM dashboard |
| Consultant | Bizpro Compliance Services, New Delhi, specialises in GeM OEM vendor assessment, brand approval, seller and reseller onboarding for manufacturers and traders across India: +91 920 500 6364, contact@bizprocompliance.com |
GeM reseller rules by quadrant
Whether you can sell a product as a reseller on GeM depends on its category’s quadrant. Search a quadrant or rule.
Showing all 10 quadrants and reseller rules
| No. | Quadrant / Rule | What You Need | Status | |
|---|---|---|---|---|
| 1 | Q1 CategoriesProducts only GeM-validated OEMs can sell | Resellers can’t sell | Not allowed | |
| 2 | Q2 CategoriesOEM catalogues; pre-authorised resellers pair | Authorization code from the OEM’s dashboard | Auth code neededPairing auto-approved | |
| 3 | Q3 CategoriesOEMs and resellers; resellers may create catalogues | Authorization code + OEM approval on first pairing | OEM approvalThen auto-approved in category | |
| 4 | Q4 CategoriesConsumables and general items | Pair freely; OEM approval not needed | Open | |
| 5 | Q5 CategoriesSelf-Help Group products | All sellers list as resellers | Open | |
| 6 | Reseller Vendor AssessmentOptional VA to validate your OEM authorisation | Processed only if the OEM holds a valid OEM dashboard | Optional | |
| 7 | Reseller VAESocieties, trusts and bodies with government representation | Exemption from reseller VA | Optional | |
| 8 | Unverified Reseller UndertakingSelling without OEM verification (Q3 / Q4) | Undertaking to supply genuine goods with chain documents | RequiredFlagged ‘not verified by OEM’ | |
| 9 | Reseller-Created CatalogueNew catalogue by a reseller in Q3 / Q4 | Goes to the OEM for approval within 72 hours | OEM approval | |
| 10 | MRP Change RequestUpdating MRP on a paired catalogue | Processed by the OEM (Q2 / Q3) or GeM with MRP proof | Proof needed |
“” isn’t in this list
Tell us your product, brand and business type, and we’ll confirm exactly what GeM needs from you.
Tell us what the product is and we’ll confirm which approvals it needs, free.
Sources: GeM Policies/Manuals (Sellers): Vendor Validation Policy v5.0 (w.e.f. 25 September 2026), Policy of Brand and Product Approval v2.0, GeM Quadrant Policy (CMS 3.0), Revenue Policy v1.6 and seller registration pre-requisites, checked on 1 November 2026.
Get your GeM reseller plan and quote
Tell us your business, products and brand. A GeM specialist confirms the route (seller, OEM, VA or VAE, reseller), documents, timeline and cost, in writing.
- Reply within one business dayFrom a named consultant, not an automated sales sequence.
- Fixed written quoteGovernment fees, lab charges and our fee listed separately before you commit.
- Vendor assessment specialistsDesktop and video assessment prepared end to end.
What GeM reseller onboarding costs
Transaction charges apply only on orders above ₹10 lakh after your orders cross ₹20 lakh in the year.
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Who can sell what: GeM product quadrants
Every GeM product category sits in a quadrant that decides whether resellers can sell it and what OEM authorisation they need.
| Quadrant | Who can create catalogues | Resellers | OEM dashboard role |
|---|---|---|---|
| Q1 | Only GeM-validated (VA / VAE) OEMs | Not allowed | No reseller role |
| Q2 | Only GeM-validated (VA / VAE) OEMs | Pre-authorised resellers pair with OEM catalogues; pairing auto-approved | OEM uploads authorization codes and handles MRP change requests |
| Q3 | OEMs, and authorised resellers if the OEM hasn’t | First pairing in a category goes to the OEM for approval with the reseller’s authorization code | Approves or rejects resellers, codes and reseller catalogues; MRP requests |
| Q4 | OEMs and resellers | Pair freely with existing catalogues, no OEM approval needed | Approves or rejects reseller catalogues |
| Q5 | Self-Help Group categories only | All sellers list as resellers | No OEM dashboard |
Source: GeM Policies/Manuals (Sellers), GeM Quadrant Policy (CMS 3.0). OEMs must approve or reject reseller catalogues within 72 hours, or their own uploads are held.
Your GeM reseller setup in five steps
Getting the OEM’s authorisation lined up early is what decides how fast you can sell.
Seller Registration
Account created and PAN, ITR, GST and bank validated.
Day 1–3Product & Quadrant Check
We map each product to its GeM category and quadrant.
Day 2OEM Authorisation
We help you request the OEM’s GeM authorisation and authorization code.
Depends on OEMPair Catalogues
Offers paired with OEM catalogues; Q3 first pairings sent for OEM approval.
Same dayBids & Orders
Price, stock and delivery locations set; ready for direct orders and bids.
OngoingGeM onboarding for businesses across India
GeM is fully online, so we onboard manufacturers, MSEs, startups, traders and service providers anywhere in India, and Indian representatives of foreign OEMs, including:
Common GeM reseller mistakes
Listing Q1 or Q2 Without Authority
Q1 is OEM-only and Q2 needs the OEM’s authorization code.
No Chain Documents
Unverified resellers must prove the goods came from the OEM’s authorised channel.
Wrong Catalogue
Pairing with a catalogue for a different model or spec causes rejections and buyer complaints.
Stale Price and Stock
Out-of-date offers lead to order cancellations and lower vendor rating.
Everything you need to sell on GeM
GeM Portal Registration
Seller and service provider registration, profile, ITR and bank validation. See GeM Portal Registration.
GeM OEM Registration & Vendor Assessment
RITES vendor assessment, VAE, brand approval and OEM dashboard. See GeM OEM Registration.
GeM Authorization Code
How OEMs issue codes and resellers use them in Q2 and Q3. See GeM Authorization Code.
Common questions about GeM reseller registration
Can a trader or dealer sell on GeM?
What is a GeM reseller?
Do resellers need vendor assessment on GeM?
How do I get OEM authorisation on GeM?
Can I sell on GeM without OEM authorisation?
Can a reseller create a new catalogue?
How can a reseller become an OEM on GeM?
Start selling to government on GeM
Tell us your products and business. We’ll confirm the right GeM route, documents, timeline and cost in writing, free.
