GeM OEM registration and vendor assessment, done by specialists.
Get OEM status on GeM with brand approval, RITES vendor assessment or exemption, and your OEM dashboard. We prepare the desktop assessment documents, rehearse the video assessment, answer non-conformities fast, and set up your catalogues and reseller authorisations.
Why OEM status matters on GeM
Sell in Every Quadrant
Only GeM-validated OEMs can create catalogues in Q1 and Q2 categories, which include many high-value government buys.
Control Your Brand
The OEM dashboard lets you issue authorization codes, approve resellers and their catalogues, and process MRP changes.
Win Buyer Trust
Catalogues created or approved by you are flagged ‘OEM verified’, and buyers see you as the source, not a trader.
GeM OEM registration and vendor assessment: the key facts
| Policy | GeM Vendor Validation Policy v5.0, effective 25 September 2026, under Rule 149 of GFR 2017 |
| Agency | RITES Ltd (third-party vendor validation agency) |
| Mandatory for | OEMs of products; optional for resellers |
| Stages | Desktop assessment (all applicants) and video assessment (OEMs only); staggered video with up to one extra slot |
| Fees | ₹871.61, ₹1,743.22 or ₹3,486.44 + GST by turnover, paid to RITES |
| Turnaround | VA about 15 working days; VAE about 2 working days |
| Validity | 3 years, or the earliest expiry of submitted compliance documents |
| Exemption (VAE) | BIS CML holders, medical device and drug licence holders, CMVR, government entities, buyer-recommended OEMs and more. See BIS ISI · See CDSCO |
| Brand approval | 5 request types; registered trademark in the relevant class or notarised undertaking for unregistered brands; 3 attempts per category; 4 working days |
| Consultant | Bizpro Compliance Services, New Delhi, specialises in GeM OEM vendor assessment, brand approval, seller and reseller onboarding for manufacturers and traders across India: +91 920 500 6364, contact@bizprocompliance.com |
GeM OEM routes: VA, VAE, brand and catalogue approval
Every route to OEM status on GeM under Vendor Validation Policy v5.0, what it needs and whether a video assessment applies. Find yours.
Showing all 16 OEM routes and approvals
| No. | Route | What It Needs | Assessment | |
|---|---|---|---|---|
| 1 | Standard Vendor Assessment (VA)Any manufacturer wanting OEM status in a product category | Desktop + video assessment by RITES; fee by turnover | Video assessment15 working days TAT | |
| 2 | Turnover above ₹500 croreLarge manufacturers (any one of the last 3 years) | VA with reduced documents + video assessment | Video assessment | |
| 3 | Deemed OEMIndian entity representing a foreign OEM | VA + Deemed OEM Undertaking | Video assessment | |
| 4 | Books (V2) PublishersPublishers listing books | VA with ISBN, author agreement and printing invoice | Video assessmentOffice and inventory | |
| 5 | Toner / Ink CartridgesOEM and compatible cartridge manufacturers | VA with factory licence, PCB consents, invoices, EPR, QC records | Video assessmentStrict extra checks | |
| 6 | BIS Licence (CML) HolderOEM with valid BIS CML for the applied category | VAE: desktop assessment only; validity up to CML expiry | No video2 working days TAT | |
| 7 | Medical Device Licence HolderManufacturer / importer with valid CDSCO licence | VAE: desktop assessment only | No video | |
| 8 | Drug Licence HolderDrug manufacturer / importer with valid licence | VAE: desktop assessment only | No video | |
| 9 | Vaccine Manufacturer (UIP)Vaccine suppliers on MoHFW’s list | VAE: desktop assessment only | No video | |
| 10 | CMVR Certificate HolderVehicle OEMs with valid CMVR certificate | VAE: desktop assessment only | No video | |
| 11 | Specified Government EntityEligible government OEMs (not using contract manufacturers) | VAE: desktop assessment only | No video | |
| 12 | Buyer-Recommended OEMOEM recommended by a GeM buyer for its own-spec categories | VAE with buyer recommendation verified by GeM | No video | |
| 13 | KVIC, WDO, Coir Board, TRIFED, FPOsEligible institutional producers | VAE: desktop assessment only | No video | |
| 14 | VA / VAE Validity ExtensionExisting VA / VAE holders renewing a compliance certificate | VAE under Annexure IV of the policy | No video | |
| 15 | Brand ApprovalRegistered, unregistered or unbranded products | 5 request types; trademark checks; max 3 attempts per category | GeM review4 working days TAT | |
| 16 | Catalogue ApprovalEach product listing | Category, brand, image, MRP proof, BIS, MTCTE, BEE, country of origin | GeM review3 working days TAT |
“” isn’t in this list
Tell us your product, brand and business type, and we’ll confirm exactly what GeM needs from you.
Tell us what the product is and we’ll confirm which approvals it needs, free.
Sources: GeM Policies/Manuals (Sellers): Vendor Validation Policy v5.0 (w.e.f. 25 September 2026), Policy of Brand and Product Approval v2.0, GeM Quadrant Policy (CMS 3.0), Revenue Policy v1.6 and seller registration pre-requisites, checked on 1 November 2026.
Get your GeM OEM plan and quote
Tell us your business, products and brand. A GeM specialist confirms the route (seller, OEM, VA or VAE, reseller), documents, timeline and cost, in writing.
- Reply within one business dayFrom a named consultant, not an automated sales sequence.
- Fixed written quoteGovernment fees, lab charges and our fee listed separately before you commit.
- Vendor assessment specialistsDesktop and video assessment prepared end to end.
What GeM OEM status costs
The VA fee depends on your turnover and is paid directly to RITES. Video assessment is skipped for eligible VAE applicants.
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GeM vendor assessment fees (RITES)
Paid directly to the vendor validation agency, RITES Ltd, as per Annexure I of GeM’s Vendor Validation Policy v5.0.
| Annual turnover | VA fee | With 18% GST |
|---|---|---|
| Up to ₹20 lakh | ₹871.61 + GST | ₹1,028.50 |
| ₹20 lakh to ₹1 crore | ₹1,743.22 + GST | ₹2,057.00 |
| Above ₹1 crore | ₹3,486.44 + GST | ₹4,113.80 |
Source: GeM Policies/Manuals (Sellers), Vendor Validation Policy v5.0, Annexure I. GST shown at 18% for illustration; GST as applicable. A fresh fee applies for each new VA application.
How we get your vendor assessment approved
Vendor assessment is where most OEM applications stall. This is the work we do every day.
Desktop assessment file Stage 1
We prepare and cross-check every document RITES asks for: address proof matching your GeM profile, GFR 144(xi) land border compliance, process flow, category certificates, experience and turnover, so nothing is ‘mismatched’.
Non-conformities answered fast Within RITES timelines
Unanswered queries are a leading reason for rejection. We track your application daily and reply to each NC with the right evidence within the deadline.
Video assessment rehearsal Stage 2
We walk your team through the call: geo-tagged location, production of each applied product, machinery, stores and QC. If needed we plan a staggered second slot.
VAE where you qualify No video
If you hold a BIS CML, CDSCO licence, CMVR certificate or another qualifying approval, we file VAE instead, since a VA is rejected when VAE applies.
Your GeM OEM status in five steps
Profile first: anything uploaded must match the details flowing from your GeM seller profile.
Profile & Brand
GeM profile updated (turnover, addresses, contract manufacturer) and brand approval requested with trademark proof.
Day 1–4VA or VAE Request
Apply on GeM, pay the RITES fee by turnover, receive RITES login on your registered email.
Day 4–5Desktop Assessment
Documents uploaded on RITES and verified; non-conformities answered within the deadline.
Week 1–2Video Assessment
Online video call of your premises and production. Skipped for VAE.
Week 2–3OEM Dashboard & Catalogues
VA report issued, OEM dashboard live: catalogues, authorization codes and resellers.
On approvalWho can sell what: GeM product quadrants
Every GeM product category sits in a quadrant that decides whether resellers can sell it and what OEM authorisation they need.
| Quadrant | Who can create catalogues | Resellers | OEM dashboard role |
|---|---|---|---|
| Q1 | Only GeM-validated (VA / VAE) OEMs | Not allowed | No reseller role |
| Q2 | Only GeM-validated (VA / VAE) OEMs | Pre-authorised resellers pair with OEM catalogues; pairing auto-approved | OEM uploads authorization codes and handles MRP change requests |
| Q3 | OEMs, and authorised resellers if the OEM hasn’t | First pairing in a category goes to the OEM for approval with the reseller’s authorization code | Approves or rejects resellers, codes and reseller catalogues; MRP requests |
| Q4 | OEMs and resellers | Pair freely with existing catalogues, no OEM approval needed | Approves or rejects reseller catalogues |
| Q5 | Self-Help Group categories only | All sellers list as resellers | No OEM dashboard |
Source: GeM Policies/Manuals (Sellers), GeM Quadrant Policy (CMS 3.0). OEMs must approve or reject reseller catalogues within 72 hours, or their own uploads are held.
GeM onboarding for businesses across India
GeM is fully online, so we onboard manufacturers, MSEs, startups, traders and service providers anywhere in India, and Indian representatives of foreign OEMs, including:
Why GeM vendor assessments get rejected
Mismatched Documents
Invalid, expired, unreadable or mismatched certificates, or anything inconsistent with your GeM profile.
Missed Non-Conformities
Not replying to RITES queries within the portal timelines leads to rejection.
Applying for VA When VAE Applies
If you qualify for an exemption in that category, the VA application is rejected.
Production Not Shown on Video
Every applied product must be shown being manufactured at the declared, geo-tagged address.
Catalogue Inconsistent with VA
Certificates in your catalogue must match those in your VA, or GeM can take incident action.
Missing Contract Manufacturer
Contract manufacturer addresses must be in your GeM seller profile before applying.
Everything you need to sell on GeM
GeM Portal Registration
Seller and service provider registration, profile, ITR and bank validation. See GeM Portal Registration.
GeM Reseller Registration
Reseller onboarding, OEM authorisation and catalogue pairing. See GeM Reseller Registration.
GeM Authorization Code
How OEMs issue codes and resellers use them in Q2 and Q3. See GeM Authorization Code.
Common questions about GeM OEM registration and vendor assessment
What is GeM OEM registration?
What is GeM vendor assessment?
Who conducts GeM vendor assessment now?
What is the GeM vendor assessment fee?
How long does GeM vendor assessment take?
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Who is exempt from GeM vendor assessment?
Is vendor assessment needed for resellers?
What is a Deemed OEM on GeM?
What is GeM brand approval?
What happens in the GeM video assessment?
Can GeM re-assess an approved OEM?
Start selling to government on GeM
Tell us your products and business. We’ll confirm the right GeM route, documents, timeline and cost in writing, free.
